Versace Presents New Course of Home Line With Exhibition During Design Week

Kelsey W. Popham


MILAN Marking the new system for Versace Property, the Milan-primarily based model is staging an set up at the Palazzo della Permanente throughout the city’s Style 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to current the brand’s latest dwelling selection and introduce its new outside line, reflecting the company’s programs to more broaden the division. As noted, Versace Household was previously created internally, but last 12 months the corporation unveiled the initially designs less than a licensing agreement inked with Luxurious Dwelling, element of Life-style Design and style Group, in the slide of 2020.

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Andrea Gentilini, chief govt officer of Luxury Dwelling Team, said the tie-up with Palomba and Serafini — who are “designers at an international level,” acknowledged through extra than 70 global awards, together with the prestigious Compasso d’Oro — was “a fundamental element” in this new chapter of Versace Property. 

Their specialized understanding and their knowledge in modern-day design and style are “extraordinary, as is their skill to merge a contemporary eyesight of modern society with a specific know-how of the historic and cultural roots of the style earth, allowing the creation of distinctive parts that join with each other the earlier, present and future,” said Gentilini.

The established set up is bold, with crimson a single of the major shades, expressed in the assortment in a variety of shades throughout fabrics, leathers, cherished silks and jacquards. Graphic functions and LED partitions create a dreamlike circumstance.

Designs have generally been a signature of the brand name and this season, La Greca, which has been viewed in the most the latest Versace fashion collections, is back again in household furniture, as well, in a 3D model that is “almost architectural,” explained Gentilini.

The Venus chair is refreshed with new facts and the Stiletto collection is introduced in complete white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by furnishings legs in the condition of shoe stilettos, as a bestseller, as is the V21 Signature sofa.

The La Medusa assortment is displayed in an all-new vinyl covering also a reference to Versace’s most current manner present  including a couch, a bed and a Trono armchair.

The new Stiletto Out of doors assortment will be demonstrated in the Key Garden of the Permanente. The base in textured
white or bronze-lacquered metallic is completed with a a few-dimensional weave of fabric straps, coordinated with significant, cozy cushions. Cover fabrics discover daring and vivid colors these as lime green, fuchsia, Klein blue and yellow, with the same shades noticed on chairs and armchairs.

The new outdoor Versace Home collection. - Credit: Federico Torra

The new out of doors Versace Household collection. – Credit rating: Federico Torra

Federico Torra

The house selection will be present in all of Versace’s right operated outlets all over the entire world — in Los Angeles, New York, Miami — and is presently displayed in the London and Paris models, as properly as in the monobrand store that opened in Milan’s Through Durini previous year. More retail store openings are in the pipeline, explained Gentilini.

“In the medium term, we will carry on to invest equally in distribution and in solution growth, as perfectly as in model conversation and internet marketing,” ongoing the government. “We feel that the opportunity of Versace Dwelling is genuinely quite essential we aspire to access outstanding sizing and visibility.”

Asia, The united states and the Middle East, in addition to Europe, are Versace Home’s major markets, he offered. 

Versace was one particular of the to start with style residences to launch house interiors in 1992, concentrated initially on textiles. Porcelain tableware collections adopted, motivated by the brand’s exclusive styles, these kinds of as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the vogue collections, these kinds of as the Jungle print — eternally associated with Jennifer Lopez and her 2000 Grammy Awards gown.

The assortment has developed to contain garments for the bedroom and rest room, home furnishings, wallpaper and components which include vases, candles and even sculptures. The arrangement with Lifestyle Design and style pertains only to Versace’s furniture. The brand’s textiles and components will continue on to be manufactured internally, when Rosenthal remains its ceramics licensee, which will celebrate a 30-12 months collaboration in 2023. AS Création and Gardenia will go on to make Versace’s wallpaper and ground tiles, respectively.

In July 2020, Way of living Structure (Poltrona Frau Team) alongside one another with Haworth Inc. acquired the storied Italian household furniture and interiors style business Luxurious Dwelling Team.


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