At Home’s Ashley Sheetz Receives Top Women in Retail Technology Award

Kelsey W. Popham

DALLAS–(Company WIRE)–At Dwelling Group Inc. (NYSE:Residence), the dwelling décor superstore, declared right now that Ashley Sheetz, the company’s Main Promoting Officer and Main Electronic Officer, has obtained Chain Store Age magazine’s Top rated Girls in Retail Technological know-how award, honoring females who are main the cost in their use of innovative retail technologies. Ms. Sheetz was also acknowledged as one particular of 5 Prime Women of all ages of the Yr.

“Ashley’s crew, along with our IT and retailer groups, led the productive acceleration of our omnichannel method throughout the pandemic,” explained At Dwelling Chairman and CEO Lee Chook. “They showed nimbleness, willpower and grit by immediately increasing our Buy On-line Decide on-up in Store (BOPIS) abilities and introducing curbside and regional shipping at $10, which was a serious activity changer for At Household. These innovations assisted us supply the most effective yr in the company’s record.”

Ms. Sheetz potential customers At Home’s marketing and advertising, public relations, CRM and loyalty, e-commerce and omnichannel initiatives as properly as client insights, purchaser expertise and shopper support for the differentiated retailer.

“I’m honored to take this award on behalf of the At Household team and humbled to be bundled in a very amazing and groundbreaking group of female leaders in technological know-how,” claimed Sheetz. “I’m also so extremely thankful to my staff, my companions in IT and the whole At Household corporation. With out their collaboration and assistance, we as a corporation would not have obtained these remarkable benefits via revolutionary technological advancements this 12 months.”

As the coronavirus speedily impacted At Home’s functions nationwide previous spring, Ms. Sheetz and her workforce worked with the IT and retail outlet groups to expedite a BOPIS pilot of 28 retailers and expanded it to more than 200 shops in a make a difference of weeks. In addition, she led the start of curbside pickup and promptly expanded the company’s partnership with national delivery service PICKUP to provide contactless $10 future-day neighborhood shipping. Postmates was also extra as a countrywide shipping husband or wife.

Ms. Sheetz has reworked At Home’s retail advertising and marketing system from one particular that was largely based on classic promotion to a powerhouse of electronic and analytical marketing and advertising, which include the company’s Insider Benefits loyalty method, which has a lot more than 9 million associates. She carries on to leverage marketing technology to lead meaningfully to At Home’s topline expansion. She has been a driving power behind swift and daring actions to proficiently regulate the execution of At Home’s extended-expression strategic initiatives to improved serve shoppers, when also prioritizing the wellbeing and basic safety of clients and crew users for the duration of these unprecedented times.

About At Residence Group Inc.

At Household (NYSE: Home), the property décor superstore, gives additional than 50,000 on-development residence goods to healthy any budget or design and style, from furnishings, mirrors, rugs, art and housewares to tabletop, patio and seasonal decor. At Residence is headquartered in Plano, Texas, and at present operates a lot more than 220 shops in 40 states. For much more facts, you should take a look at us on line at


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