A Real Estate Star in the Making

Kelsey W. Popham


Real estate agent Holly Edwards not too long ago joined Douglas Elliman to choose Los Angeles by storm and make a title for herself, with her master serious estate competencies and around 15 several years of working experience in sales and advertising and marketing.

Born and raised in Toronto, with a family members in genuine estate advancement, Holly relocated to LA in 2010 exactly where she found terrific good results handling the California department of a world-wide internet marketing firm.

In 2021, Holly made the change to real estate soon after a tumultuous divorce. “I was influenced to aid people navigate via the rough challenges that I had to encounter when marketing my personal property,” Holly says of what inspired the change in her career route. “My purpose is to protect and assist gentlemen and women of all ages likely by way of this section of their everyday living be it divorce, demise, purchasing your very first home, getting up, appropriate-sizing or rising an current authentic estate portfolio, realizing that another person has your back and can safeguard your investment with integrity is invaluable.”

With this as her enthusiasm, Holly left her previous situation after being approached by Douglas Elliman, and has been building waves in the true estate sector ever since. As one particular of L.A.’s Indigenous-Jewish Estate Agents, Holly guarantees her customers fair cure all although navigating the advanced globe of genuine estate to assistance her purchasers succeed. Her extensive history in advertising and marketing presents her a exceptional standpoint on the authentic estate earth and her expertise and abilities on authentic estate has made her an spectacular drive as an agent.

Considering the fact that the region has started to recover from the COVID-19 pandemic, Los Angeles has found a increase in the housing industry as people need extra space from their cramped quarantine residing cases. “We are also observing a craze to luxurious condo residing, buying and selling in pieds-a-terres, for higher-conclusion features – and 24-hour safety. Even with desire fees now on the rise, the demand from customers outpaces the provide and I predict Los Angeles will still see an raise in house benefit nicely into the begin of upcoming yr,” Holly suggests about her predictions for current market trends.

Holly Edwards

As a woman in her area, Holly has been doing the job to shake stereotypes and strengthen the industry’s notion of woman brokers: “It’s empowering to see other girls supporting each and every other. My hope is to see females proceed to develop each individual other up and function jointly in assist of female entrepreneurship. In an field where by you’d be expecting hyper competitiveness or snide actions, my expertise has been drama-totally free and incredibly positive.”

Holly’s individual incredible and brief achievement demonstrates how influential gals can be in the industry. “I experience unbelievably fortuitous to have picked out an industry that supports equal possibility and a brokerage that cultivates entrepreneurship equally across all gender spectrums,” she claims.

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