November 30, 2022


Luxury home improvement

Choosing the right real estate agent when selling your San Francisco home

3 min read
How to hire the best real estate agent in San Francisco | Ruth Krishnan -  Top SF Realtor

San Francisco is one of the hottest real estate markets in the United States and if you are in the process of selling your home, or thinking about doing it soon, you might be wondering how you can pick the best agent for the job. With so many agents out there it can be hard to recognize the best agents, or even know where to begin. There are some strategies to follow such as how to find potential candidates and which questions to ask them. 


A quick internet search for San Francisco real estate agents is likely to bring up more results that you will know what to do with. You may be able to skip this research step by asking for referrals from friends and neighbors. As soon as you know that you will need to hire a real estate agent in San Francisco, you can tell friends, neighbors, and colleagues that you are looking for referrals. This can save time by directing you to a handful of people who you can interview, who will already know the market that you are selling in.

Use targeted internet research

If asking for referrals doesn’t give you the results you need, then you can use the power of the internet for your search. A site such as HomeLight can make it easier to research agents in your area and will even provide reviews and sales statistics so you can see data such as the average time a home was on the market, the type of home, and its sale price. You can also compare reviews for the same agent on multiple sites to get a bigger picture. 

Do your homework and prepare questions

Whether through referrals or internet research, once you have a group of San Francisco agents to interview, you can then start to talk to them to find the right person for the job. Prepare a set of questions and then plan to spend about five to 10 minutes interviewing each agent. Ask questions such as the number of clients they typically work with, their experience in your market, and their method of communicating and working with you. Asking about their rates and the services they can assist with — such as photography or marketing — can also be helpful. 

Ask for references 

At the end of the interview process, it also makes sense to ask for references. Or, you can use your own research to contact people who’ve sold homes with the agents you are targeting. This can give you an unbiased view of the agents and get a sense of what it will be like to work with them. Remember to never trust internet research alone to give you an honest assessment of which agent to pick.

Selecting a real estate agent to sell a house is one of the most important decisions you’ll make during the process. To make sure you pick the right one, do your homework and be sure to ask plenty of questions.

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